Cletus is Wharton and UNN Alumnus and previously a C-Suite marketing executive with over 20 years of cognate experience in Strategy, Portfolio Optimization, Strategic Revenue Management, P&L Management, End-to-End Marketing, Positioning & Brand Building, Product Innovation, Digital Marketing, Business Development and Route-to-Market Operations. Worked across over 40 countries with top global companies such as Coca-Cola, Procter & Gamble, GB Foods and Dangote Cement where he spent time recruiting and retaining consumers for various brands by crafting data-driven long-term marketing strategies, birthing new products and marketing programs which drove revenue and market share, redefined consumer behavior and built brands.

Currently immersed in Digital Strategy, and Omni-channel Digital Marketing, - SEO, Search Engine Marketing, Content and Social Marketing, Video Marketing, Email Marketing, Community Management and Analytics, cletus leads teams of digital marketing professionals, working on projects for startup companies all the way to multi-million-dollar organizations from brick-and-mortar businesses to fin-tech platforms. Tell cletus the human need which your business seeks to address, and he will work with your team to unpack your online audience and market, identify the buyer journey, craft an ROI-focused, goal-oriented Inbound Digital Marketing strategy and tactics, then partner with top DSPs to activate and measure a cost effective, multi-channel media plan which generate quality leads with significant conversion for your business. His approach is to fuse granular online audience data with creativity to produce results.

Multi-skilled, cletus is also a licensed financial advisor in Canada’s top 3 provinces - Ontario, BC, Alberta, while pursuing his passion for knowledge sharing as a visiting instructor with post-graduate scholars in digital marketing subject matters such as the “future of marketing” – the impact of big data and AI on predictive marketing, consumer behavior and online privacy. He believes that improvement in knowledge and skill set correlates improvement in business and team performance.